Sign Up for the Custom Content Conference
Content marketers Stateside will head for New Orleans, 9-11 March 2008 for the first ever Custom Content Conference, organized by the Custom Publishing Council.
Focusing on branded content and content marketing strategies for marketers and publishers, the conference is positioned as a showcase for best practice, new ideas and as a fantastic networking opportunity.
Joe Pulizzi, a board member of the Council, writes on his blog at Junta42:
'Organizations have the power to create great content through multiple formats that truly make a difference in their customers' lives. That's what this conference is all about. If you are at all interested in learning how to create more valuable content for your customers, and learn how to market it through the most effective formats - attend this conference.'
The aims of the Custom Publishing Council are closely aligned to the objectives promoted by Relevant and Valued. Its mission statement encapsulates the key central ideas expressed at this blog: 1) content that meets the informational needs of a closely understood group of customers is a great marketing tool and 2) a call to action that meets the customer's needs profitably should be the targeted result of any credible content marketing strategy.
"Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction."
Sign up now at https://www.custompublishingcouncil.com/industry-conference-2008-registration.asp?affiliate=1
Be relevant, be valued and get your customers to act.
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